Tasjeelat
2022
ROLE
Art Director, Brand Designer
SERVICES
Branding, Art Direction, Motion
CREDITS
Creative Direction - FLAT26
Motion Designer - Alvaro Liniers
Tasjeelat brings the work of Qisetna – to preserve the cultural and oral heritage of Syria in the UK – to the podcasting world. Tasjeelat literally means “record/ recording” in Arabic: it refers to the audio recordings gathered by Qisetna’s team and turned into a podcast, composed by a series of episodes featuring artists, musicians and writers from Syrian heritage in all its diversity and richness.
Qisetna challenged us to create a visual identity for Tasjeelat that represented the central team of ‘narration’ of Syrian cultural heritage, while maintaining a visual coherence with Qisetna’s existing brand identity.
